"I’ve always found shopping online a bit tricky, especially with sizing. But this shop made it easy with their clear guides and fit info. I finally feel confident buying clothes that actually fit me well!"
"I always struggled to find outfits that felt both stylish and comfortable. This site helped me realize I didn’t have to compromise. The quality of the clothes really surprised me — light, breathable, and super flattering!"
ELLA MAXI DRESS
30-Day Money-Back Guarantee
Free Shipping Ends Today
CLEARANCE SALE
UP TO 80% OFF EVERYTHING UNTIL MIDNIGHT!
Almost sold out – the more you buy, the more you save. Offer valid today only!
Make your next entrance one to remember in the Ella Maxi Dress — a romantic statement piece designed for golden hour moments, date nights, and chic getaways. With a flattering halter neckline and low back cut-out, this dress blends softness with allure in all the right ways. The dreamy floral-inspired watercolor print elevates your look while staying effortlessly wearable.
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Halter Neckline Elegance: Highlights your shoulders and frames the face for a flattering, elevated look.
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Backless Cut-Out Detail: A bold twist that adds a flirty edge while keeping things refined.
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Cinched Waist Fit: Defines your silhouette and adds structure to the flowing design.
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Lightweight Maxi Skirt: Moves with grace, making it perfect for sunset strolls or summer parties.
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Artful Watercolor Print: Inspired by delicate florals and painted skies for a one-of-a-kind finish.
Choose options
COMPLETE THE LOOK
CELEBRATING 35 YEARS OF BELLA LONDON
For decades, Bella London has been has been the city's hidden gem — a boutique founded by a devoted couple.
To thank you for your support, we are hosting an Anniversary Sale of up to 80% OFF as well as extra discounts if you buy multiple items.
But hurry - today is your last chance to join over 2,000 women in celebrating 35 years of operation with our lowest prices ever and take a piece of our story home with you!
With love,
Bella
Free shipping in the uk
Processing your order takes us 1-3 working days, and once dispatched, your package will be at your door in 5–7 working days via Royal Mail
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Your checkout process with Paypal or Credit Card is totally protected with every purchase
30-DAY GUARANTEE
Your satisfaction is our top priority. If something isn’t right, just reach out, and we’ll make it right!
JOIN 2,000+ BELLA™ LOVERS AROUND THE UK
“I discovered Bella London by chance — and I’m so glad I did! I ordered a leather handbag (the one I’m holding!) and it’s absolutely stunning. The team was so friendly and attentive, it honestly felt like shopping with a personal stylist. I can’t recommend this boutique enough!”
“Super reliable and fast service! I’ve never had a smoother shopping experience. My Bella London pieces always arrive beautifully wrapped and fit like a dream. It’s now my go-to shop for timeless, high-quality fashion.”
“Reliable sizing and great comfort. Customer service was helpful with my exchange, and the whole process was quick and easy. Bella London has become my go-to for everyday outfits.”
“I was looking for something stylish yet comfortable — and Bella London delivered beyond my expectations! My knitwear arrived beautifully packaged in just a few days, and the quality is exceptional. It’s rare to find a boutique that blends elegance and customer care so perfectly.”
“I ordered a pair of heels from Bella London — and they’re simply perfect! Elegant, comfortable, and the fit feels made just for me. The packaging was beautiful and delivery was so quick. Shopping with Bella London truly feels luxurious from start to finish!”
“I got my jeans from Bella London and instantly fell in love. The quality and craftsmanship are exceptional, and they fit perfectly. The customer service was warm and helpful, and the packaging made it feel like opening a designer gift. You can really tell Bella London cares about every detail.”
FAQ's
For today only, we are offering Free Shipping with Royal Mail around the U.K.
Yes - shipping on all orders is free for today only! Processing your order takes our team 0-2 days followed by 5-7 day delivery. Your order will be shipped via standard delivery, and you can track it through the link provided in your shipping confirmation email.
We have the most dedicated customer support team - so you can reach out to us at support@bella-london.co.uk for any queries
Yes! We use SSL encryption to ensure that all your personal information is protected during transactions.
No! Our free shipping policy includes customers and taxes so you can checkout worry-free!