PALOCY MIDI DRESS

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£240.00

£59.95

Save 75%

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Fit:

Runs Small True to Size Runs Large

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Bring quiet sophistication to your wardrobe with the Jessy Midi Dress, a piece that blends elegance with everyday ease. Its simple lines and graceful details create a look that feels effortless yet refined, whether you’re at work, enjoying a summer afternoon, or heading out for an evening gathering.

Refined simplicity – Solid tones and a soft neckline give a polished, timeless appeal.
Figure-friendly cut – Straight, relaxed shape that flatters naturally without feeling tight.
Seasonal ease – Light, breathable fabric keeps you comfortable through warmer days.
Everyday comfort – Soft-touch material moves with you, perfect for lasting wear.

PALOCY MIDI DRESS

£240.00

£59.95

Save 75%

Don’t Let the Story End Here

For years, Bella London has been more than a boutique — it’s been part of your milestones, from weddings and holidays to birthdays and everyday moments. What started as a dream shared between my husband and me grew into a little corner of style we were so proud to bring into your lives.

But life changes. As my husband’s work grew more demanding, the day-to-day of Bella London fell more and more to me. Balancing the shop with family life became harder than I could have imagined. With a heavy heart, I’ve decided it’s time to close this chapter.

Before we say goodbye, we’ve restocked our most-loved bestsellers — one final thank you to the community that has supported us so generously.

✨ Buy 2 & Save 10%
✨ Buy 3 & Save 15%
✨ Buy 4 & Save 20%

Take these pieces home and let Bella London live on in your world. I don’t want the story to end here.

With gratitude,

Bella

"I always struggled to find outfits that felt both stylish and comfortable. This site helped me realize I didn’t have to compromise. The quality of the clothes really surprised me — light, breathable, and super flattering!"

Lea M.

Manchester

"I wasn’t sure what kind of dress would work for an outdoor event, but the product descriptions made it so easy to choose. I ended up finding something that felt perfect for both the weather and the vibe. Great discovery!"

Annika S.

London

"I’ve always found shopping online a bit tricky, especially with sizing. But this shop made it easy with their clear guides and fit info. I finally feel confident buying clothes that actually fit me well!"

Nina F.

Birmingham

"I didn’t know what I was looking for at first — just something fresh for summer. Browsing this site gave me so many style ideas, and I ended up finding a dress I never knew I needed. Love it!"

Sophie L.

Brighton

"I realized my wardrobe needed an update but had no idea where to start. This store’s modern styles and easy filters helped me figure out what actually suited me. Everything feels curated and current."

Carla J.

London

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Frequently Asked Questions

Is shipping free?

We offer free standard DHL shipping within the U.K.

How long will it take to get my orders?

Processing your order takes our team 0-2 days followed by 5-7 day delivery. Your order will be shipped via standard delivery, and you can track it through the link provided in your shipping confirmation email.

What if I'm not satisfied with my order?

We offer a 30-day money-back period. If you’re not completely satisfied with your purchase, you can receive a refund or store credit based on our return policy.

Are my payments secure?

Yes! We use SSL encryption to ensure that all your personal information is protected during transactions.

Do I have to pay customs duties?

No! Our free shipping policy includes customers and taxes so you can checkout worry-free!